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Emax is set to open the largest electronics store in Abu Dhabi

Dubai-UAE: 21 Dec 2011

Emax, the largest electronics retailer in the Middle East, is launching its eight store in the UAE. Scheduled to open in Dalma Mall, Abu Dhabi, on December 28, the latest store opening is part of a bold expansion plan that will see the brand grow to over 38 stores across the region in the next six months.

The first Emax store in Abu Dhabi opened to the masses in November 2005 and is located on Hamdan Street.

Neelesh Bhatnagar, CEO of Emax said, “We are delighted to announce the opening of the second Emax store in Abu Dhabi, which is all set to become the largest one in the capital. This is a significant step aimed towards meeting growing consumer demand for electronics in the region. Our first store in the capital has already proven popular among shoppers with an average of over 250,000 customers visiting the store each year.”

Offering the best in audio, video, home appliances, personal care, photography, mobile and telecom as well as do-it-yourself, the store is a one-stop shop for all electronic needs. For gaming enthusiasts, a dedicated gaming experience zone will be established displaying the latest and greatest in the gaming world. Due to popularity and high demand, a similar zone has also been designed for tablets.

Emax offers customers the chance to double up benefits while purchasing electronics in store. “For every dirham spent in store, customers not only purchase electronics of their choice, but also add reward points using numerous loyalty schemes including Air Miles, Shukran, Skywards or even Etisalat’s More rewards programme,” says Neelesh Bhatnagar. Customers can also benefit from competitive installment schemes at Emax via tie-ups with various local and international banks.

The Emax store is located on the ground floor of Dalma Mall, Abu Dhabi.


Media Contact:

Ricola Furtado, Fifth Ring Integrated Corporate Communications,, +971 4 372 0157 / +971 50 4785735