Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group – the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max.
Emax currently has over 72 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain.
Since the opening of the first Emax store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been awarded the ‘Power Retailer of the Year’ at Channel ME Awards 2014 & 2013. Emax was also honored by the Department of Economic Development (DED) after topping the 2013 Consumer Friendliness Index in the Electronics category.
Emax is credited for pioneering the ‘Big Box’ concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction.
Emax represents more than 800 brands, with over 100,000 products across 20 plus categories. The product range includes: photography, IT, mobiles and telecom, accessories, sound and vision, home appliances, health & fitness, do-it-yourself, gaming, gifting, personal care, car electronics & navigation, home solutions, musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.