Emax offers its customers the widest spectrum of products ranging from audio video, appliances, mobile phones, photography, gaming, IT, CD/DVD, lighting, fitness equipments, toys, baby care and all related accessories. Emax is a vertically integrated full service electronic company. It already has established presence in.

• Retail
• Distribution
• Service centers
• Projects and
• Exports

Emax store layout, ensures technology convergence.The ambience is vibrant, youthful, tech-savvy and lifestyle;Emax electronic stores are clearly distinguished by the following

• Complete solutions rather than just products
• Grouping by lifestyle
• Touch and Feel
• Unparalleled range and
• Deals for everybody

Emax pioneered the Big Box concept in the Middle East with the largest electronics store in the Middle East at Sharjah UAE, with a sprawling three level electronic store of 135,000 Sq. Ft. It also firmly set its foot in Saudi, with a Big Box at Bawadi Jeddah. Emax also recently launched its first store in Dubai at the newly opened Oasis Centre the flagship mall of Land Mark Group.

The state of the art store is also the largest electronics destination in Dubai spread across 115,000 sqft. offering over 100,000 pdts and more than 300 brands across 17 categories.

The Emax is firmly set for dominate the GCC electronic Retail with an aggressive road map. From the current 9 the Emax presence will expand to a total of 33 outlets, covering over 2.2 million sq. ft and touching a turnover of AED 2.2 billion by 2010. Emax also has plans of entering into India, Egypt and Far East.

The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the largest retail organisations in the Middle East and is expanding rapidly in India. It currently operates over 600 stores across the region and has recently started operations in China. In addition to its retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses.